Industry Experience

As a senior-level sales and marketing leader, Mark combines strategic and tactical expertise in customer relationship building, sales force execution, broker management, brand strategy, and systems technology to drive top line growth and fully leverage trade spending. He has extensive experience in Private Equity driven M&A due diligence, leading business turnarounds, and directing major integrations of acquired national companies/brands. His innovation & creative skills are supported by his hands-on, fact-based and pragmatic approach coupled with a strong record of bringing new and imaginative solutions to companies.

His skills include delivering best practices in Category Management, P&L leadership, consumer loyalty programs, pricing strategy, promotion optimization, point-of-sale initiatives, and consumer research and marketing. In addition he has consistently demonstrated the ability to build, develop, and lead spirited, empowered teams that meet or exceed business objectives. Mark is currently the President & Founder of iQ Solutions, LLC, a comprehensive sales and marketing consulting services firm focused on creating and executing strategies for generating enhanced sales growth and market penetration from acquisitions, integrations, and improved day-to-day sales management for Fortune 500 consumer package goods companies. Prior to starting iQ Solutions, Mark was with Pinnacle Foods Group LLC, a Private Equity owned company (Blackstone) with revenues in excess of $3 Billion.

In his last position as Senior Vice President Customer Strategy & Operations, he led a diverse team to develop executable customer and category strategies to create best-in-class sales initiatives, proactively “managed” and “maximized” the effectiveness of a trade budget exceeding $650 million, and successfully integrated three major acquisitions. In his previous role at Pinnacle, Mark was the Senior Vice President Business and Brand Development, where he managed overall sales strategy and operations, plus the development and P&Ls for select regional brands. He started with the company as Vice President Business Development. Mark had a six year career at the Campbell Soup Company, as Vice President, Customer Marketing & Planning - U.S. Soup & New Growth Division. He led the joint business planning and interaction between field sales and brand marketing, designed innovative winning strategies and industry initiatives for customers, categories and brands, and effectively managed a trade investment budget of $350 million.

In earlier roles at Campbell's he was Vice President, Team Kroger, where he managed this key $275 million customer, and Director, Category Management & Customer Marketing. Earlier in Mark's consumer product focused career, he spent eight years with Reckitt and Colman in various Sales Management, Operational, Broker Management, and Business Development roles − and he started his career at Boyle Midway. Mark received his B.S., Business Administration from Wingate College in North Carolina, and more recently earned his Food Executive Program Certificate from Cornell University.